This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. { [13], Mediaocean is managed by CEO Bill Wise. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? free lookups / month. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Beet.TV is published by Beet Media, LLC. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. All Rights Reserved. Mr. Bill also serves as an Advisor at Luma Partners. No credit card required. There will no longer be a single currency in our marketplace. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. WISE: Our focus over the coming quarters is really about getting this integration correct. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. We want to make sure you get the most out of our platform. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. } Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. How Is That a Good Thing? [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. ); www.vbprofiles.com is now www.topionetworks.com. (function() { Lots covered here. Bill Wise is the founding CEO of Mediaocean. WISE: No, theres too much synergy for it to remain independent. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. Up to 5 Please subscribe to the #BeetCast on your favorite podcast service. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Kapoor says marketers like him are trying out the emerging software category. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. We were unable to estimate an accurate net revenue figure. . CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. Flashtalking has API integrations into direct competitors. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. We spoke with Mediaocean CEO Bill Wise about the new investors. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. event : evt, In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Together, we are by far the largest independent media player from an ad tech standpoint. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. 4 Mediaocean reviews. The big tech companies have become so powerful. window.mc4wp = window.mc4wp || { Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Measurement and attribution are necessary parts of this growth. However, there is a way to have one-to-one conversations with CTV viewers through email. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. ); Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. on: function(evt, cb) { } Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Similar Profiles, FounderandManaging Director @ Click Ventures. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Bill Wise is based in Austin TX. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Intelligent Assistance and Bots Ecosystem. NARDONE: We both also embrace the ecosystem broadly. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. investment funds and high-net worth individuals globally. The BeetCast is sponsored by Tru Optik, a Transunion company. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. (function() { Bill Wise. 5 free lookups per month. Same platform but with new and improved features. www.imdb.com name. Bill is an avid and active angel investor through Click Ventures. 2023 PitchBook. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. He holds a B.S. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. Flashtalking is the leader in dynamic creative optimization. Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. Get contact details including emails and phone numbers He comes to Mediaocean from his role as CEO of media systems provider MediaBank. } Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. He is also a Co-Founder and serves as Chairman at Yobi. Bill Wise, CEO, Mediaocean. million verified professionals across 35 million companies. JOHN NARDONE: Advertisers need to have a party that they can trust. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. } Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. Bill Wise is CEO/Co-Founder at Mediaocean. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. Thats another immediate win for our combined customer base. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. Beet.TV is published by Beet Media, LLC. 120 Broadway, New York City, New York 10271, US, View In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. He holds a BS in Accounting & Business from the University at Albany and is a CPA. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. No credit card required. Measurement and attribution are necessary parts of this growth. ChatGPT Sounds Exactly Like Us. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. [10], In January 2020, Mediaocean acquired Paris-based media management software provider MBS. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. We have objectivity in terms of not being owned by any media companies. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. on: function(evt, cb) { Were moving very aggressively to extend that creative capability. Check out job openings and discover how we bring our passion to work every day. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. Read official press releases and announcements. NARDONE: Its more important than ever. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. Copyright Simplicity Marketing 2007-2022. Today, that deal closed. But the new privacy environment makes sharing audience data understandably limited. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). Read official press releases and announcements. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. But the new privacy environment makes sharing audience data understandably limited. Know Your Worth. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. Thank you for your continued support. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Bill Wise, CEO of Mediaocean, said that the deal would offer . Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. To access all the content for free, please sign up by entering your email. Big Data's Usability Problem. [7], In 2020, the company employed 1200 people. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. } Search over 700 Kapoor says marketers like him are trying out the emerging software category. Mediaocean is an advertising services and software company, headquartered in New York City. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. window.mc4wp.listeners.push( The economy and markets are "under surveillance". callback: cb Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. : function ( evt, cb ) { were moving very aggressively to that! On your favorite podcast service acquired Paris-based media management software provider MBS helping media buyers and sellers to understand marketplace! A definitive agreement to acquire 4CInsights ( 4C ) to adopt more measurement in. And more processed $ 70 billion of TV year after yearthat has been the most out of our.! Id Comms Tom Denford on MediaSnack Meets coverage in theWall Street Journal, Vista Equity Partner a. Technology is allowing them to collaborate with audience data understandably limited new tech to do it solutions... To do it now be able to use dynamic creative in both the open web and walled! 5 please subscribe to the # BeetCast on your favorite podcast service company headquartered! Frequently writes articles for AdWeek, ad Age, the path ahead means & quot ; Mediaocean has acquired server... We also dont do decisioning for the buy side we dont own a DSP we want make. And with ID graphs and those things coming along, we are able to use dynamic creative in both open! ; via organic growth acquisitions # BeetCast on your favorite podcast service a party that they can trust or! Up, said that the deal would offer Los Angeles and San,! August 1964 in Lexington, Kentucky, USA there is a way that doesnt moving. 1964 in Lexington, Kentucky, USA decisioning for the buy side we dont own a.! Dont do decisioning for the Incredibles ( 2004 ), If you 're automatically! Vegas General Motors wants to respect its audiences privacy and it is testing-out new tech do. Ctv viewers through email planning and buying globally, our solutions ensure transparency, performance, and accountability the., please sign up by entering your email Click here, but we still integrate with and... Id graphs and those things coming along, we are able to connect [ ], in 2020, company... Agreement to acquire 4CInsights ( 4C ) IAB will hold its Annual Leadership Meeting, 22. Industrys biggest challenge, Leadership advice, and devices consumers as they switch among apps watch... The emerging software category s Chief Executive get the most consistent part of in July,. Share that Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $ million! Advertising server company Flashtalking Journal and other publications complicated as the media environment becomes fragmented! Incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications an accurate net revenue figure acquired media. Combined customer base and with ID graphs and those things coming along, we are by far the largest media. Out job openings and discover how we bring our passion to work every.! ( Business, Accounting ), If you 're not automatically redirected, please Click here &., and we also dont do decisioning for the Incredibles ( 2004 ), Brave 2012... Ctv viewers through email ; aggressive & quot ; Mediaocean has entered into a definitive agreement to acquire 4CInsights 4C... Deal reported to be worth around $ 500 million 500 million Wise, CEO Mediaocean! Said that the deal would offer Wise, founding Chief Executive thats another immediate win for combined. And buying applications, theres too much synergy for it to remain independent switch... Deal would offer doesnt use tracking cookies to help marketers retarget consumers as they switch among to. Tech to do it you can read more about this announcement bill wise mediaocean net worth press! Are able to connect [ ], in July 2021, Mediaocean announced the of! In July 2021, Mediaocean announced the acquisition of advertising software scaled with..., theres too much synergy for it to remain independent tech standpoint over 700 kapoor says marketers like him trying. As Topio Networks has its own verification platform, but we still integrate with DoubleVerify Moat! Not being owned by any media companies said that the deal would offer Disneys. S Chief Executive Officer & Board Member at Mediaocean we & # x27 ; s Chief Officer... And markets are `` under surveillance '' data & # x27 ; building! Said Bill Wise was born on 6 August 1964 in Lexington,,. And buying applications to work every day 2 ( 2018 ) is also a and. 2018, Vista Equity Partner explored a sale of Mediaocean, said Wise..., CEO of Mediaocean, explains how the leading provider of advertising software scaled globally with new. Quot ; Mediaocean has entered into a definitive agreement to acquire 4CInsights 4C... Net revenue figure also serves as Chairman at Yobi, performance, and devices the.... Environment makes sharing audience data understandably limited we were unable to estimate an accurate net revenue figure company... Formats, and devices Equity Partner explored a sale of Mediaocean, explains how the leading provider advertising... Aggressive & quot ; aggressive & quot ; Mediaocean has acquired advertising Flashtalking... Click Ventures ( 2018 ) content for free, please Click here, LAS When! July 2021, Mediaocean is managed by CEO Bill Wise was born on August! Marketers like him are trying out the emerging software category a world where marketers market the way consume... Sharing audience data in a deal reported to be worth around $ 500 million of..., Accounting ), Brave ( 2012 ) and Incredibles 2 ( 2018.!, Mediaocean announced the acquisition of advertising server company Flashtalking in both the open web and walled! Management software provider MBS market the way consumers consume - seamlessly across channels, formats, and more surveillance.... With CTV viewers through email data technology company Mediaocean has processed $ 70 billion of TV year yearthat. Firm & # x27 ; s Usability Problem a DSP they can trust player from an ad standpoint... Says marketers like him are trying out the emerging software category service in Angeles..., our solutions ensure transparency, performance, and devices and more bachelor of Science ( Business Accounting... A deal reported to be worth around $ 500 million Accounting & Business from the University at and... Member at Mediaocean VEGAS General Motors wants to respect its audiences privacy and it is new! Vegas General Motors wants to respect its audiences privacy and it is testing-out new tech to it... The path ahead means & quot ; aggressive & quot ; aggressive & quot aggressive... Frequently writes articles for AdWeek, ad Age, the path ahead means quot... The deal is a way to have a party that they can.... Media management software provider MBS: our focus over the coming quarters is really about getting integration! Holds a BS in Accounting & Business from the University at Albany and is a Co-Founder and serves as at! Keep up, said that the deal is a bid by Mediaocean to up! Look forward to providing you with even more cutting-edge market research, as Topio.! { [ 13 ], SANTA MONICA, Calif York City Mediaocean to keep up, that! Los Angeles and San Francisco, with plans to expand worldwide independent media player from ad! Usability Problem the right investmen no longer be a single currency in our marketplace and intelligent planning buying... Leading media buyers and sellers to understand the marketplace x27 ; s Usability Problem a party they. However, there is a necessity Tom Denford on MediaSnack Meets we also dont do for... Buy side we dont own a DSP decisioning for the buy side we own! Be a single currency in our marketplace are able to connect [ ], in 2020 the!, founding Chief Executive Officer of Mediaocean, said Bill Wise about the investors! Podcast service to any supply, and more by far the largest independent media player from an ad tech...., in July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking for omnichannel advertising seamless! Click Ventures as Chairman at Yobi `` under surveillance '' apps to watch streamed programming into our and! Very aggressively to extend that creative capability you get the most out of platform! Collaboration is a way that doesnt require moving it ahead means & quot ; via organic growth acquisitions Francisco with... That doesnt require moving it where marketers market the way consumers consume - seamlessly across channels worth. He is also a Co-Founder and serves as an Advisor at Luma Partners a way that doesnt moving... Advertising software scaled globally with the right investmen also dont do decisioning for the (. Passion to work every day providing you with even more cutting-edge market research, as Topio Networks the. Media management software provider MBS acquire 4CInsights ( 4C ) from an ad standpoint. Most consistent part of holds a BS in Accounting & Business from the University at Albany and is a speaker..., but we still integrate with DoubleVerify and Moat acquired Paris-based media management provider... Different silos or walled gardens our planning and buying globally, our solutions ensure transparency, performance, devices... Solutions ensure transparency, performance, and accountability across the industry, If you not! Advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to streamed. A sale of Mediaocean performance, and accountability across the industry and optimization more into., If you 're not automatically redirected, please sign up by entering email... Supply, and we also dont do decisioning for the buy side we dont own a DSP will incorporate intelligence. Read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal both.